The journey of Fendi began over ninety years ago in a family-run shop on Via del Plebiscito, in the heart of Rome, Italy. The everlasting charm of the Eternal City and the daring creativity of Fendi go hand-in-hand, as both blaze a trail into the future.
Despite growing into one of the world’s most renowned luxury labels, the business has retained its family feel, with a focus on fine detail, Italian craftsmanship and the support of local artisans.
