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Fisico was born by the vision and creativity of the art director Cristina Ferrari. Cristina was deeply fascinated by italian tailoring expertise and decided to combine it with Brasilian sensuality, creating a beachwear collection with a strong and elegant sex appeal. The production starts at the beginning of the 90's, when Fisico starts creating products with a strong personality without compromising with comfort; but the main turnover is due of the introduction of prêt-à-porter at the beach, up to international catwalks.