Ireneisgood aims to spread love and encouragement through the inspiration of the Creative Director Irene Kim’s mantra, #goodforyou. The label hopes to empower people by embracing one’s individuality. In a time of fast fashion and exclusivity, Irene’s goal was to create an inclusive brand for everyone to enjoy. The brand is influenced by Irene’s childhood and off-duty look: feminine with an edgy twist. All items are developed in South Korea and Italy as a homage to Irene’s story and colorful personality.
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